I’m XIAN

Product & AI Automation Builder

Don’t call me just a techie. I’m a passionate, strategic, and results-driven systems builder and Australian Permanent Resident delivering digital solutions across Australia and Southeast Asia. Alongside my team at Kode Digital, I go beyond standard websites and campaigns to build automations, platforms, and tools that solve real operational problems.

Connect With Me

ABOUT ME

The Curious Coder Turned Digital Leader

Fueled by curiosity and a love for problem-solving, I started my journey crafting websites in Melbourne before returning to Malaysia to build and scale digital products. Today, I spend my time architecting systems that bridge clean software engineering with practical business operations.

At Kode Digital, I lead project delivery alongside a 10+ person team across Penang and Kuala Lumpur, wearing multiple hats from solutions architect and product builder to technical project lead. Whether I’m scoping complex e-commerce builds, designing regulatory e-Invoice integrations, or building internal n8n automation workflows and AI-assisted tools like Kunos, my focus is always the same: turning messy, manual processes into reliable digital products that help businesses scale without the friction.

KODE DIGITAL : THE DIGITAL FRONT RUNNER

Over the past decade, my work has evolved far beyond standard websites into building end-to-end digital infrastructure, custom integrations, and AI-powered operational tools for businesses across Malaysia, Singapore, and Australia.

Through Kode Digital, I’ve had the privilege of leading delivery for healthcare providers, education institutions, retail brands, NDIS organizations, and global enterprises, collaborating with a talented crew to ship high-performing digital solutions.

Day-to-day, my favourite place to be is deep in the build:

  • AI-Powered Business Products: Architecting platforms like Kunos (an AI-assisted business operating system with voice-note ingestion and document scanning) and Kunos F&B for multi-outlet inventory management.
  • Workflow & API Automation: Designing custom n8n pipelines, automated analytics reporting (Meta & Google APIs), and programmatic SEO workflows that save teams hours of repetitive work.
  • Custom Web & System Integrations: Connecting e-commerce storefronts (Shopify, WooCommerce, Webflow, Laravel) with ERPs, CRMs, and regulatory systems like Malaysia’s LHDN e-Invoice framework.

WHAT I BUILD: SYSTEMS, AUTOMATION & AI PRODUCTS

Visit Kode Digital

My Bragging Board

Here are some cool things that have happened

My Achievements

10+ Years Shipping Web, Systems & AI Automation Solutions Across AU & SEA

Architected Kunos: AI-Powered Business Operating System & F&B Platform

8+ Years Delivering Digital Platforms for APAC Clients

Approached to Expand Startup Operations into Singapore (2018)

Featured on the List of Successful People in Malaysia (4th Edition)

My Achievements

10+ Years Shipping Web, Systems & AI Automation Solutions Across AU & SEA

Architected Kunos: AI-Powered Business Operating System & F&B Platform

8+ Years Delivering Digital Platforms for APAC Clients

Approached to Expand Startup Operations into Singapore (2018)

Featured on the List of Successful People in Malaysia (4th Edition)

My Achievements

10+ Years Shipping Web, Systems & AI Automation Solutions Across AU & SEA

Architected Kunos: AI-Powered Business Operating System & F&B Platform

8+ Years Delivering Digital Platforms for Australian & NDIS Clients

Approached to Expand Startup Operations into Singapore (2018)

Featured on the List of Successful People in Malaysia (4th Edition)

Project & Agency Milestones

AI-Powered Digital Growth Innovation Award 2026 – South East Asia

Best Lead Generation & Digital Growth Agency 2026 – South East Asia

Most Innovative Web Development in SEA – Global Business Awards (2020–2021)

Consistent 5-Star Google Reviews Since 2018

Top 5 Best Website Design by Trusted Malaysia

Project & Agency Milestones

AI-Powered Digital Growth Innovation Award 2026 – South East Asia

Best Lead Generation & Digital Growth Agency 2026 – South East Asia

Most Innovative Web Development in SEA – Global Business Awards (2020–2021)

Consistent 5-Star Google Reviews Since 2018

Top 5 Best Website Design by Trusted Malaysia

Project & Agency Milestones

AI-Powered Digital Growth Innovation Award 2026 – South East Asia

Best Lead Generation & Digital Growth Agency 2026 – South East Asia

Most Innovative Web Development in SEA – Global Business Awards (2020–2021)

Consistent 5-Star Google Reviews Since 2018

Top 5 Best Website Design by Trusted Malaysia

My Digital Diaries

Want a peek behind the curtain of the digital transformation world? Head over to my blog! I share valuable tips, tricks, and real-life case studies to help you become a digital marketing champion!

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